At most companies the designers, writers, and other functions of marketing are seen as cost centers. Ouch. That sucks! It’s true. We are often just seen as order takers and not strategic, leadership-type people.

This is a huge mistake. Why? The creative people are the visionaries. They are the ones who can see around corners–sometimes better than the executives. They are the ones who help us imagine what is possible. They beautify our businesses and ultimately…the world.

Creative people can lead, and can add high level value to the companies and businesses they serve, but it all starts with how creative people see themselves.

To emerge from the background and start to be seen as a leader who brings value beyond your output, here are three things you can start doing right away (that will cost you no money).

Mike’s lack of experience was keeping him from getting the design job he knew he was capable of. Mike didn’t need more talent. He needed something else. Read about how Mike overcame his lack of experience and got the design job of his dreams.

People in the kingdom are by and large afraid to succeed, prosper, and steward what God has given them because we have been taught to fear all of those things listed above. We've bought the lie that the poorer you are, the more spiritual you are…but this is for sure a LIE! Let me explain.

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Niching is crucial for creative professionals to differentiate themselves and avoid becoming a commodity. By specializing in a specific industry or area, professionals can add more value, earn more money, expand into other markets, build a strong brand, and acquire customers more affordably. Niching reduces the risk of blending in and allows professionals to stand out in a crowded market. Here are three steps to find, own, and crush your niche!